About Us

Produce for Kids® believes in creating a healthier generation through cause marketing campaigns that provide easy, fun and inspiring recipes. Produce for Kids has been helping families and children by giving back since 2002. Through produce and grocery retail partner programs, Produce for Kids has donated more than $7 million to charities that benefit children and families nationwide.

Created in 2002 by Shuman Farms, a leading grower and shipper of Vidalia® sweet onions, Produce for Kids is a philanthropically-based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profits. In 2015, Produce for Kids announced its primary children’s charity as Feeding America. Produce for Kids runs several campaigns each year and all funds raised stay within retail partners’ footprint.

These in-store campaigns combine advertising, in-store display materials, public relations and online/social media marketing to reach families. Seventeen supermarket banners representing more than 3,000 grocery stores and fresh markets in 33 states and the District of Columbia support the Produce for Kids spring campaign. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department.

In addition to in-store campaigns, Produce for Kids also executes Power Your Lunchbox to encourage families to pack healthier lunch boxes as well as the new We Heart RDs program, which supports registered dietitians across the country.

Produce for Kids Impact