Produce for Kids® believes in creating a healthier generation! As a cause marketing organization, Produce for Kids creates programs that provide easy, fun and inspiring registered dietitian-approved recipes while generating sales and giving back to charities that benefit families and children.
There are multiple ways to get involved in the movement to create a healthier generation.
Each retail campaign includes online marketing, recipe branding, in-store signage, circular support as applicable, public relations outreach, social media support, inclusion in Produce for Kids e-newsletters and campaign promotion through media partnerships. The 360° approach provides a platform to increase brand awareness, generate incremental sales, promote consumption of fruits and vegetables, and provide recipes and tips to support families’ healthy eating journey. Visit our Giving Back page to view our current retail partners.
Power Your Lunchbox
Power Your Lunchbox was created to encourage families and classrooms to eat healthier lunches during the back-to-school season. The all-digital program includes a dedicated microsite with branding in lunchbox ideas, social media support, public relations and influencer outreach and e-newsletter support. Have a lunchbox-friendly product and interested in tapping into the back-to-school conversation? We can help!
Mission for Nutrition
We’re on a Mission for Nutrition for National Nutrition Month®! This multi-faceted program raises awareness of health-conscious brands through consumer and retail dietitian outreach. Key components include inclusion in retail dietitian kits sent to 400+ RDs across 50+ retailers and digital consumer outreach including a microsite, branded recipes, meals plans, targeted e-newsletters, social support and influencer marketing.
Year-Round Digital Partnerships
Over the years, we’ve cultivated a community of families in the digital space who are looking for content focused on living a healthy lifestyle. We form thoughtful partnerships with health-conscious brands to bring this type of content to life and create life-long customers for our partners. Let us take help you take your vision to the next level through a strategic year-round digital partnership including social media support, targeted e-newsletters, recipe development, videos and more!
Retail Dietitian Outreach
Shoppers are looking to retail dietitians to help make healthy decisions in the store. We invite commodity boards and brands to explore our We Heart RDs digital opportunities to provide materials to this targeted and influential demographic.
Our primary children’s charity was designated as Feeding America in 2015. Since 2002, Produce for Kids campaigns have raised more than $7 million to benefit organizations that support families and children.